 |
Tel: 86-0510-85390360
Fax: 86-0510-83920699
Contact us: Mr. Li
Consulting qq: 584988761
Mobile phone: 86-15061820163
Add: NO.8 Jinshi Road
Xibei Town Xishan Area Wuxi City |
|
|
You now position:Home News |
| Resource planning and operation of the multinational forces: global |
| Look at the situation facing China’s garment industry, the low-cost competition, not our competitive advantage in the post-crisis era, a new round of globalization has occurred a change. Currently, China has more than just a production base and consumer market, but also become an increasingly important international brand financing channels in China. This gives the Chinese garment industry to bring more opportunities. With the rapid growth of China’s domestic clothing brand and mature in the Society with international brands better get along and work together to such a market at the same time, the international brand’s ability to learn how to operate the international market worth learn Chinese clothing brand.
Wang Xiangsheng: IFB International Fashion Brand Development Management Center president
Wang Xiangsheng: In recent years, domestic enterprises are keen on bringing in foreign brands into China, on the one hand the reason is easier to open up the market, especially the high-end market, on the other hand, there is the aim of studying the mentality, hoping thereby to open the door of the international market. The Chinese market, Chinese brands to enter the Chinese market, one of the more effective way is first to the introduction of foreign brands in the Chinese market as a base for an incubator nurturing good, then the foreign origin of the brand into the international market. Also to clarify several key issues: an international global brand development strategy is how to second, regardless of whether it is willing to now and will face in the future of these international brands to enter, whether they successful model in the Chinese market is how like? brand to go out of the country, and what to consider exactly what the opportunity for us to go abroad? Finally, we end up out of the country, how to effectively use these international resources.
Bian Xiangyang: famous fashion critic, clothing brands and fashion historian, the fashion industry and fashion culture expert, Donghua University Fashion Design School of Art and Design Faculty Director, Dr.
Bian Xiangyang: In fact, we have not only in the eyes of the international brand is a production base and consumer market, China has become an increasingly important international brand financing channels in China, is an international brand is not just a fancy is our production of a number of machines, but also investment opportunities. This will give the opportunity of China’s garment industry more, with the rapid growth of our own local clothing brand and mature at the same time, we also slowly go nuts with international brands get along better and better such a market to jointly bigger. Do a good job in this market is to consider several factors: a Chinese brands need to exercise the bigger picture. Second, the brand is in fact a systematic operation, and a systematic operation of local conditions. The third is the brand is the artistic, technical and commercial operation of such a combination. Globalization and localization features combined with each other in the layout of the Chinese market, sales model, market positioning, product strategy, sales strategy, image strategies. Through learning and cognitive bigger, and eventually became the international service industry strong.
Watanabe Akira two: China’s current situation and many years ago in Japan, the situation is similar, I think the main problem is the way we think, to understand their own market positioning and service of the object as well as market demand? Decent way to own product advantages in effective organizations operate in the market at the same time planning out a vision for the next five years and 10 years. His recommendations to the Chinese garment industry: The first task is to catch up with the global market leader in the stage, some good, it has the advantage of international resources, capacity and experience in the world without a passport. In addition, China’s garment industry should consider, for the industry as a whole, you will bring what’s different? Must be meaningful this change. How to make our lives become more convenient. Therefore, such a change is very important in the global marketplace, and more important than hardware, but software.
Fashion is a socially acceptable change, it is not a textile, it is a kind of fashion. Turn to the international market from export to domestic sales, is a not easy task, but this change will bring more opportunities for China’s clothing industry.
Du Jianhua: vice president of Lenovo Group
Du Jianhua: If the use of cross-border resource to consider five things, international before we have to prepare what we have to face the international market should cooperate with the international market, or international level. Addition to make a clear brand strategy to enter the international, three years is too short a decade too long, this goal is best based on the five-year development strategy. The fourth point of the integration of a place of national resources, form a basic strategy of the enterprises to enter the international. Product innovation, increase in product development costs, international R & D costs accounted for about 3.8% -5%, but Chinese brands are now up only 0.3%. Local conditions of integration, to consider the channels, product, promotion and product prices. The last one is the social responsibility, including consideration of the stores renovated with environmentally friendly materials, bags and so on, if you want to enter the foreign market, to get the recognition of the international market.
Money Mau Bin: Decathlon, France general manager
Decathlon in the development of China’s three modes: one is to buy land, and local developers to lease these projects; still have to try, including some stores in France, a sports park.
Three shopping malls, playgrounds, parking strategy the fourth model to the development of garment enterprises: retailers brand, select this mode of supply chain integration, not necessarily quickly, not necessarily very stylish, but must be done integration the operation, which is a new inspiration, a new mode.
The Wu Zhize: Baoxiniao chairman
The hair of the Chinese garment industry with each passing day, and take full advantage of the industry a variety of resources to promote the development of the apparel industry, boost the process of internationalization of the Chinese garment enterprises. | | | Source:Ling Hu Clothing (ribbon) Time:2011/10/29 22:29:31 |  |
|
|
|
|
|
