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| Brand of scale to determine the profitability of the textile enterprises |
| Brand of scale to determine the profitability of the textile enterprises
Major economic indicators of the Shanghai Association of Home Textiles 2010, a number of member companies engaged in normal production operations this year, the completion of data pooled analysis, 32 of them realized main business income of 10,817,126,000 yuan, accounting for a total of 96.1% of the industry to achieve export $ 528.708 million in foreign exchange, accounting for a total of 99% of the industry total profit of 618.241 million yuan, the industry accounted for a total of 101.1% (individual loss-making enterprises), reflect the quality of economic operation of several key economic indicators are better than the industry average. 32 brand enterprises accounted for half of the country. The textile industry-leading brands Carolina 2010 main business income of 15.3 billion yuan, accounting for 13.6% of the industry; profit of 300 million yuan, accounting for 49.1% of the industry; sales profit margin reached 19.6%.
We can see that the brand effect of scale determines the profitability of the enterprise, and its role is very clear.
It should be said that the the Shanghai textile research and design, technology and talent in the country is still in a leading position, but the advantage is not created in the general scale of brands and their owners to match. Brand building and relevant provinces and cities compared to some gaps.
According to statistics, in the top ten rankings of the country’s textile enterprises, the Shanghai accounted for three seats.
Self-created brand, relationship to the survival of the fittest of the textile enterprises is conducive to the textile industry to adhere to the scientific concept of development, to the path of sustainable development and harmonious development. Business operators to promote the awareness of the brand building is gradually enhanced. As of the end of 2010, Shanghai Home Textile Association-owned enterprises have a famous brand in China 2; 2 well-known trademarks in China, Shanghai famous 11; 14 Shanghai famous trademark. Old Chinese 3. However, compared with other provinces and municipalities, the number of awards of the brand is better, Shandong, Zhejiang, Jiangsu province.
The textile industry is labor-intensive industries, the prevalence of more with a lower return on the investment does not correspond. Line brand, famous brand and the profitability of enterprises with a certain scale of operations, significantly better in the second and third tier of non-well-known brands and enterprises do not have the economies of scale, and the gross profit margin of the former can reach 45% or even higher, while the gross profit margin of the latter 30% has been pretty good, some less, even hovering in the loss of the edge.
In order to create more textile brands of considerable size, and to create work in an orderly and create a brand environment to be further improved. Currently in the process of creating the following questions. One trial reported threshold set unfair. Second, the award criteria are not uniform, the Shanghai district of Shanghai famous and well-known trademark, corporate incentive amount varies, resulting in a sense of imbalance. Has created brand enterprises lack the necessary guidance and training. | | | Source:Ling Hu Clothing (ribbon) Time:2011/10/29 22:40:04 |  |
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